Is our Society Spiritually Starved for Authenticity and Trust?

Don’t buy the lie! The counterfeit happiness promised by frauds only leads to despair and distress! I want to shout it from the roof tops! Don’t buy the lie!

In my business and the business of living I am becoming more acutely aware of a new disease starving our society like a spiritual leprosy. People are starving for authentic individuals they can trust to tell them the truth without a hidden agenda. Real people seem to be rare breed to find in today’s fast paced life of shinny objects. Glittery people, places and things which only deliver counterfeit happiness.

Can’t you recognize it all over social media? People are impressed with how many followers you have on twitter when they simply purchase thousands of phony bots. Everyone has to check how many people like your Facebook page, never realizing many have merely purchased thousands of fake fans. How many experts claim to have all the answers to solve your problems when they can’t even keep their own family together? I am sure you are thinking of a quite a few of your own real-life examples while reading.

So what the heck happened to our society?

Like anything in life, when you lose the ability to be grateful and appreciate the basics of having food, shelter and health in your morning routine, you run the risk of getting fat, lazy and bloated on narcisstic pride and envy.

Have we become so enamored with the outside that we have forgotten the greatest value is only discovered within? 

Best seller books, box office movies, hit songs on the charts, they all become that way because people are searching for the authentically that cuts into the core of the soul. Inner emotions, challenges, fears, doubts and dreams which you can connect with and relate to in a tangible living way.  You trust that the message is true for you, and it moves you to change and grow and seek and find answers to your most important life questions and difficult challenges.

So why do we buy the lie that internal peace we seek could ever possibly come from any amount of external looks, popular fame, or financial fortune? Why do we set ourselves up for inevitable failure?

How’s that been working for you?
I am going to propose we have forgotten our own mortality. We have forgotten no one is staying in the skin suit on planet earth. We have fooled ourselves into believing that this is all there is. We have forgotten about life after life.

My hope and prayer for you is this: that you recognize you are a genuine gift to the world that desperately needs you to unwrap yourself. That you share your one-of-a-kind shine with the world, and give away your personal brand of love and healing which no one else is able to create. That you focus on the only genuine treasures you will ever be able to possess; your time and talents. Please prioritize your life accordingly.


Deb Scott, BA, CPC #1 Best-Selling Author in Social Media for Business for “Social Media for the Rest of Us: Simple Steps to Understanding & Optimizing Twitter, LinkedIn, Facebook, Google+.  Best-Selling Author in Motivation, Self-Help, Transformation and four time award winning author of; The Sky is Green & the Grass is Blue.  Top rated best podcaster winner for: The Best People We Know Show, with over 1 million global listeners.  Top 1% Kred Social Media Influencer. Deb spent twenty years as a cardiovascular surgical specialist, winning numerous awards for outstanding sales and leadership skills.  In her personal life, Deb battled sexual abuse, others’ alcoholism, dysfunctional relationships, depression, was the sole caregiver to both her parents who fought cancer to their death, and even experienced financial devastation.  Today, Deb helps people turn things around in their business, or the business of living, with the discovery of the amazing you.

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The Toilet Paper Entrepreneur

If you think you have to have lots of money to start a new business or be a successful entrepreneur, Mike Michalowicz will give you plenty of reasons why you are absolutely wrong. The first, being his very own life story, three multi-million dollar companies later.

You may know him best as The Toilet Paper Entrepreneur, via his best-selling book, Wall Street Journal articles, or as seen on MSNBC. One thing is for sure, Mike’s new out of the box paradigm is deeply rooted in a lot of old fashion qualities; honesty, enthusiasm, passion, determination, loyalty and hard work, just to name a few.

Listen to Mike now.

Listen to internet radio with Best People We Know on Blog Talk Radio


I had the great privilege and pleasure of interviewing Mike on The Best People We Know Radio Show with my Motivation Marathon co-host and CEO of the Best Ever You Network, Elizabeth Hamilton.

Feel the fun, learn some awesome life lessons, CLICK HERE to listen to the show.

Mike’s philosophy focuses on innovation, not money. Listen to story of the Pizza man and you’ll really understand what I’m talking about.

Being an entrepreneur is not necessarily for everyone, but if you’ve had a tug in your heart to create that business you’ve been carrying around in your head for days, months or even years, then you stumbled upon a priceless gift.  Listen to Mike now, and find out why peace, prosperity and happiness is readily available with a price tag no amount of money could buy.

Listen now – you’ll be glad you did.

Listen to internet radio with Best People We Know on Blog Talk Radio


Deb Scott, BA, CPC

Deb is Author of the THREE time National Award Winning Book The Sky is Green and The Grass is Blue - turning your upside down world right side up!, a Certified Professional Coach at Discover the Amazing YOU! Coaching, and host of the hit new Best People We Know Show! on Blog Talk Radio. Self HelpRadio

Simple Steps to Stop Suffering Now!  Now available on Kindle.

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The 1 Product You Must Have in Your Business for 2011 & Why

As Featured in We Magazine and Accomplish Magazine !

Do you have it to give?

Wouldn’t it be wonderful if you knew there was one product everyone wanted to buy? I mean really, we all desire to be desirable, and who doesn’t want to have sky rocketing sales in their business? Out with old, and in with the new, this is one item you simply must have to be rising star!

Trust is the Must

A recent study by Yankelovich State of Consumer Reports, illustrates how trust impacts the consequences on your business results.

  • Most consumers show that businesses have earned their trust – even if they charge more.45% have lost trust in a business
    Actions taken when Trust in Business is lost:
    -94% spend less
    -76% tell family and friends
    -58% stop shopping there for some time
    -49% increase business with a competitor – even if competitor is not viewed as any better

Even more disturbing is data which demonstrates this deficiency is systemic in all areas of our life. “Polls record levels of trust in politicians, businessmen, scientists and others that are at all time lows: a crisis in trust is currently gripping Western culture.” “Just 17 per cent of Americans now rate the honesty and ethics of business executives highly,” according to a recent World Economic Forum survey.

Trust in Business is a Success Must

The confidence crisis is surely here.

You may not have thought about making trust your prime business brand,but it is obvious, “trust is the big issue of the 21st century,” business expert Kieron O’Hara. Every business, regardless of product focus, is being evaluated in the category of trust, whether you like it or not.

In fact, “Trust in relationships is probably of greater economic value now, ironically at a time when cynicism and skepticism about marketers’ claims is at all-time high.”

Trust: Action or Feeling?

Can I trust you?

If trust is so important to have in your business, why doesn’t everyone have it? Just exactly what is “trust” in my business? Is trust the feeling I have about a business, or the actions the people in it express?

You can’t put trust in a box and wrap it with a pretty bow. “Trust doesn’t just happen; it arises from the way people choose to interact. Trust in complex organizations should not be left to chance. It helps to follow certain practices to maintain and grow trust.”

“Trust is created – or destroyed – by our actions. The simplest and most important of these is our ability to keep the promises we make.”

Ask yourself the following questions about a business you buy from:

  • Do you keep your word to me?
  • Do you care about my needs being met?
  • Do you solve conflicts in a positive manner?
  • Do you maintain a consistent style of communication?
  • Do you make yourself available to me?
  • Do you believe in what you are doing and saying?
  • Do you express appreciation to me?
  • Do you relate to my problems and needs?
  • Do you respect your own employees?

These are just a few questions to ask yourself, if you were your own customer. The ultimate question of course is this; Would you want to buy from you?

Benefits of Trust

If you build a bridge of solid trust, you can bring just about anything you want across to the other side. Trust is the platform to carry your goods, not the other way around. Trust is the solid transportation vehicle for efficiency and long-term success. “The principle is this: all your potential customers-the people most likely to invest in your services or products-all have advisors that they trust. These Trusted Advisors are professionals that not only do their job well, but take a pro-active role in identifying ways to increase clients’ profits”

“Generally, these Trusted Advisors have created such a reputation for recommending profitable change that their clients no longer question their recommendations. Now imagine what it would be like if you had a team of these Trusted Advisors recommending your services and products to their customers-customers who have a genuine need for them!”

What are some of the primary benefits to establishing trust in your busienss?  You could–

  • Shorten your Sales Cycle
  • Increase your Closing Ratio
  • Maintain your Customer Base

How many times have you spoken to a person only because your friend asked you do so? I bet a lot. Now think of having a group of people working for you and your products or services in the same way. This type of product promotion is priceless.

Putting it all together!

“Warren Bennis claims trust is one of six basic elements of leadership. “Integrity is the basis of trust, which is not so much an ingredient of leadership as it is a product,” he says. “It is the one quality that cannot be acquired, but must be earned. It is given by co-workers and followers, and without it, the leader can’t function.”

Looking to 2011

If you have decided after reading this article trust is a product you have to prioritize in your business for the coming year, then consider this; No one will ever trust you if you don’t trust yourself first.

“Trust is the foundation upon which relationships in every setting are built. It is the emotional glue that holds leaders and followers together. The moment trust is gone, everything begins to fall apart.”

The “Us” in Trust, begins with You.


Deb Scott, BA, CPC, is a Certified Professional Coach, Speaker, Award Winning Author ofThe Sky is Green and The Grass is Blue – turning your upside down world right side up!” (Amazon), and host of the “Best People We Know!” Radio Show on Blog Talk Radio. Deb can help you be your best in life and business, visit today.

Build a Bridge of Trust Today